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Search & AI Visibility
GEO: Generative Engine Optimization
Be the business ChatGPT, Perplexity, Gemini and Claude recommend when customers ask.
What is GEO?
GEO (generative engine optimization) is the work of making your business visible and accurately described in AI assistants like ChatGPT, Perplexity, Gemini and Claude. It focuses on consistent business facts, content AI can easily cite, and mentions on the sources those assistants trust.
More customers now ask an AI assistant "who's a good web developer in Louisville?" instead of searching Google. These assistants build their answers from what they find across the web: your website, directories, reviews, articles and forums. GEO makes sure that picture is complete, consistent and in your favor.
What's included
- AI visibility audit: how ChatGPT, Perplexity, Gemini and Claude describe you and your competitors today
- Entity consistency: the same name, services, location and facts everywhere
- Citable content: clear definitions, comparisons, pricing guidance and FAQs
- Organization, Service and FAQ schema plus an llms.txt file
- AI crawler access review (GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, Google-Extended)
- Mentions on trusted third-party sources: directories, industry lists, local media, communities
- Monthly prompt tracking: a fixed set of buyer questions tested across AI assistants
How AI assistants decide who to recommend
When an assistant searches the web to answer a question, it favors sources that are clear, consistent and corroborated. If your website, your Google Business Profile and three directories all describe your services the same way, and other sites mention you too, you become a safe answer. If the information is thin or contradictory, you get skipped.
- Clarity: can the AI tell exactly what you do and where?
- Consistency: do all sources agree on your facts?
- Corroboration: do independent sites mention and recommend you?
GEO for local businesses
Local questions like "best plumber near Highlands, Louisville" are increasingly answered by AI. Strong reviews, accurate listings and location pages feed directly into those answers, which is why our GEO work ties closely to local SEO.
An honest note on results
AI assistants change how they search and cite sources frequently, and none of them offers a way to buy or guarantee placement. GEO is about improving your odds and the accuracy of what's said about you, measured with a consistent monthly prompt test.
How we work
- 01
Prompt audit
We test the questions your buyers ask AI assistants and record who gets recommended and why.
- 02
Fix your entity
We align your business facts across your site, Google, directories and social profiles so AI isn't confused.
- 03
Publish citable content
We create pages that answer buyer questions clearly enough for AI to quote and link.
- 04
Earn mentions
We get your business named on the third-party sources AI assistants rely on.
- 05
Track monthly
We re-run the same prompts each month and report changes in mentions and accuracy.
Why ITSolutionNYC
- Developer-led. Led by Javed Latif, a senior full-stack and AI developer with 7+ years of experience.
- Louisville-based. A Louisville, Kentucky company serving local and US-wide clients.
- You own everything. Code, domains, ad accounts and data stay in your name.
- Honest reporting. Plain-English results and no guaranteed-ranking promises.
Frequently asked questions
What is generative engine optimization?
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GEO is optimizing your online presence so generative AI tools such as ChatGPT, Perplexity, Gemini and Claude can find accurate information about your business and include you in their answers and recommendations.
How is GEO different from SEO?
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SEO targets rankings in search results. GEO targets mentions and citations inside AI-generated answers. They share a foundation of good content and technical health, but GEO puts extra weight on consistent facts and third-party mentions.
Can you make ChatGPT recommend my business?
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No one can control what an AI assistant says. We improve the information AI tools draw from so you're more likely to be mentioned, and described accurately, when it's relevant.
What is llms.txt and do I need it?
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llms.txt is a proposed file that gives AI tools a clean summary of your site. It's not yet an official standard and major assistants haven't confirmed using it, but it's quick to add and costs nothing, so we include it.
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Explore Brand StrategyLet's talk about GEO
Book a free 20-minute audit. You'll get honest advice on what will help your business most, even if that's not us.
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