Social media management entails a lot more than just posting. The management of social networks involves several stages that include the definition of the strategy and positioning, the planning of publications and execution, and the follow-up and survey of the results.
Therefore, it is critical to have a person solely responsible for Social Media Management services. Since it will be seen as an essential process for the company and not just an obligation that does not bring tangible benefits. Here at IT Solution NYC, that job is done by an analyst whose sole purpose is to improve marketing outcomes using social media.
Know the advantages of managing professional social networks:
· Communication channel to improve relationships with your customers. Increased visibility of your company on social networks.
· New media to expand the business volume of your project.
· Improve brand image through online reputation.
· Promote your services or products at a low cost.
Here are some of the most common platforms for social media management:
Facebook:
It has the most significant number of users; it is an excellent option to invest in ad campaigns to increase the community or expand sales because the prices are lower than Google.
Twitter:
In real-time, Twitter is ideal for promoting new products or services. It is the most transparent social network. You can contact users related to your business with their popular hashtags because their members are open and show activity.
LinkedIn:
It is the most suitable for companies and professional contacts. In addition, it is an excellent platform to develop your professional career by increasing your contacts and work relationships personally.
Instagram:
It is a social network focused on the video and image format. As a result, it has more and more active users, suitable for the recommendation of your new promotions. In addition, we highlight its interactive Stories that expand publishing content.
YouTube:
Integrated into Google with its popular videos, it is essential to position in search engines because the video format is becoming more relevant.
Pinterest:
You can also focus on the female public, taking care of the designs with pins and boards. Perfect for achieving a good showcase for your products or services.
Google My Business:
Position your local business on Google by adding publications and taking care of your online reputation with reviews from your customers.
What is a social media manager?
The social media manager provides social media management services and is responsible for a company’s digital social media strategy.
Main tasks of the social media manager
· Generate a Social Media marketing plan.
· Establish budgets in the most detailed way possible. Fundamental for the necessary actions in the different social networks over a certain period.
· It is the task of the social network manager to propose value actions to achieve the objectives that the company or organization has set. These can include the publication of videos, infographics, contests, trending content of interest to the ideal target audience of the brand or organization, or many others.
· Prepare a style document to maintain a common language (even if you work with different community managers) and appropriate for the company’s image.
· Design a manual for action in the event of a crisis. It is something that no one wants to be forced to use but that every company or organization should have planned. That is why this is an essential task that the social network manager must prepare.
Advantages of having a Social Media Manager
And just as crucial as adequately serving the community related to your company or brand is social networking to achieve good natural SEO.
Your natural positioning is higher, faster, and more solid if you have a vast and engaged community supporting our site on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Therefore, having experts like IT Solution NYC in social networks will help you to:
· Increase natural/organic positioning
· Improve the final conversion (sales) by user recommendations
· Improve the image of your company/brand
Although, as we have seen, having a presence on social media is an essential aspect for any company, not updating your corporate profiles can harm your brand image.
Prevent it from happening to you: contact us without obligation and let us care about your advertising and content strategy on social networks. We are experts in social media management.