Javed Latif
Digital Marketing Manager | Technical SEO | Social Media | Web Development (Next.js)
Dubai, United Arab Emirates | Phone: +971551856909 | Email: [email protected]
Portfolio: itsolutionnyc.com/portfolio/digital-marketing-portfolio | LinkedIn: linkedin.com/in/javed-latif
Visa Status: Own Visa | Availability: Immediate Joiner
Professional Summary
Digital Marketing and Technical SEO professional with 7+ years of experience and a full-stack development background (MSCS). I plan and run Meta and Google Ads, SEO and social media campaigns — and I can build, fix and track the website myself: landing pages, Next.js/WordPress/Shopify sites, GA4, Tag Manager and Meta Pixel. 200+ projects delivered for clients in the UAE, US, UK and Pakistan.
Skills
- Performance Marketing: Meta Ads, Google Ads (Search, Display, PMax), TikTok Ads, lead generation funnels, retargeting, ROAS & CPL optimisation
- SEO: Technical audits, Core Web Vitals, schema (JSON-LD), keyword research, on-page & content SEO, link building, Shopify/WordPress SEO
- Local SEO & AI Search: Google Business Profile, citations, Map Pack ranking, multi-location pages, GEO for ChatGPT, Perplexity & AI Overviews
- Social Media & Content: Facebook, Instagram, TikTok, LinkedIn, YouTube, content calendars, Reels/short video, Canva, CapCut, content creation & photography
- Analytics & Tracking: GA4, Search Console, Google Tag Manager, Meta Pixel & conversion tracking, A/B testing, CRO
- Web Development: Next.js, React, Node.js, WordPress, Shopify (Liquid), landing pages, hosting on DigitalOcean & Vercel
- Tools: SEMrush, Ahrefs, Screaming Frog, PageSpeed Insights, Meta Business Suite, HubSpot, ChatGPT & AI automation
Professional Experience
Social Media & Digital Marketing Manager
Waatechnologies | Dubai, UAE | 2022 – Present
- Plan and run multi-channel marketing — Meta Ads & Google Ads lead generation, content calendars, reels and ad creatives.
- Grew the company website (waatechnologies.com) into an 85+ article SEO blog targeting buyers in Pakistan.
- A/B test campaigns and creatives with GA4 & Meta Business Suite to lower cost per lead.
Digital Marketing, SEO & Web Developer (Freelance / ITSolutionNYC)
Remote | UAE, US & International | 2019 – Present
- 200+ projects completed on Upwork — Top Rated, 92% Job Success Score.
- Local SEO and Google Ads campaigns for US service businesses (home services, dental, healthcare, eCommerce).
- Build fast, SEO-ready Next.js and WordPress sites and landing pages, with GA4, GTM and Meta Pixel tracking set up.
- Manage social media pages for multiple brands, including a 106K+ follower TikTok account.
Selected Websites — Built & Optimised (SEO)
- thejobseek.com — GCC jobs & work-visa news site, Next.js, automated publishing
- travelaxis.me — visa consultancy site with SEO content clusters
- waatechnologies.com — 85+ post SEO blog (Pakistan market)
- planolandscapelighting.com · planolandscaping.net — local SEO, Plano, TX
- herbogate.ae · geopack.ae · mangobazaar.ae — UAE eCommerce sites, SEO & management
- itsolutionnyc.com — own agency site: local SEO, landing pages, Meta Pixel tracking
Education & Certifications
MSc Computer Science (MSCS) — Agriculture University Faisalabad, 2023 (Thesis: Parkinson's prediction using Machine Learning)
Google Ads Search Certification · Google SEO Certification · Meta Social Media Marketing Professional · ChatGPT & AI Prompt Engineering (Udemy, 2024) · Digital Marketing Analytics · Content Marketing Fundamentals
Languages
English – Fluent · Urdu – Native · Arabic – Basic